The Challenges of Produce Packaging
Balancing environmental sustainability, product preservation, new European regulations, and operating costs is the main challenge facing the fruit and vegetable sector.
- European PPWR Regulation: Starting in 2030, it bans certain single-use plastic packaging for fresh fruits and vegetables weighing less than 1.5 kg. By August 12, 2026, non-recyclable packaging will be banned.
- Sustainability vs. Preservation: Replacing single-use plastic with materials that provide the same protection and shelf life for the product.
- The need for innovation toward a circular economy.
A radical transformation of the sector is underway: solutions that are eco-friendly, economically sustainable, and capable of protecting the product.
Top Trays
We manufacture tray lids for the produce sector, made of PET and compostable materials, designed to seal onto paper and PET trays. The customer requested a product with high-quality printing and an eco-friendly profile.
We therefore opted for rotogravure printing, combined with tactile coatings that enhance the paper-like effect and ensure the natural appearance of the packaging.
Flowpack
Do you have a project for your produce line?
Contact us for a solution that anticipates PPWR regulations and makes your product stand out on the shelf.