Heineken: No-Label Look

The Request

In 2013, Heineken decided to replace its traditional label with a “no-label look”: a label that appears screen-printed but keeps all the premium qualities of the previous version.

The Standards

No-label-look label, mirror silver, high-opacity white.

The Solution

Rotogravure printing on thin clear-on-clear film, two-component white, reverse-printed silver, and a heat-sensitive varnish patch for laser coding.

The Result

Lower material costs, low environmental impact, label approved for high-speed application.