At first glance, it’s a story like many others, but in this very unusual and delicate post-lockdown period, it takes on greater importance and significant symbolic value. It takes place in a rural area of Campania, specifically in the southern part of the province of Salerno, near Palomonte, a small town just a few kilometers from the border with Basilicata. In the local industrial zone, which sprang up in the aftermath of the earthquake forty years ago, there is a highly respected company in the pressure-sensitive label printing sector, known for its exceptionally high production standards. The company is Drorys Sud SpA, whose client list includes major multinational corporations such as Ferrero and Heineken, as well as many small, dynamic local businesses in the region and throughout Southern Italy. And it was precisely for one of these—the organic farm Sole di Cajani—that a new line of labels for premium extra virgin olive oil was recently produced at the Drorys Sud plants. The first labels, for 75- and 50-cl bottles, were printed for a local company last May, shortly after the lockdown. Beautiful, elegant, with eye-catching graphics—a product that meets Drorys Sud’s standard of excellence—yet one that holds symbolic value as a testament to a meaningful new beginning, a return to that long-awaited sense of normalcy after a period that deeply shook us all. It is the result of a well-established collaboration between two businesses in the Campania hinterland—a region that is challenging but never gives up—two entities united by a passion and desire to always give their best and to contribute to the development of their homeland, Southern Italy. Drorys Sud and Sole di Cajani, though very different from one another in terms of company size and other factors, in this limited run of masterfully printed paper reels, embellished with their distinctive gold foil strip, they showcase all the skill and creative ingenuity that define so many examples of Made in Italy excellence. Meanwhile, these labels—prominently displayed on bottles of a renowned organic olive oil that is also 100% Italian—are already crossing national borders to reach the most discerning markets. (Pictured: Pietro Raimondo, owner of Sole di Cajani; Giuseppe Caporale, plant manager at Drorys Sud).
source: www.dentrosalerno.it | www.gazzettadellirpinia.it